Behind every You Know experience, there’s a world in constant motion: new certifications, major milestones, innovative projects, and many new ideas that drive us to keep getting better. In this section, we bring you along with us into our daily life to share how we evolve, grow, and look to the future. Because every success, big or small, is a step forward… together with you.
Piano di Sorrento, 5 August 2026 – You Know! has received confirmation from the Italian Competition Authority of its Legality Rating with the highest possible score of three stars.
After reviewing the application submitted by the company, the Authority awarded You Know! the highest level available under the rating system. The recognition will remain valid for three years, and You Know! will be included in the official public register of rated companies.
The Legality Rating recognises businesses that operate according to high standards of fairness, transparency and regulatory compliance. The award of three stars therefore provides concrete confirmation of You Know!’s commitment to responsible management based on the highest ethical principles.
This result follows the recognition already obtained in 2024 and forms part of the company’s wider path of growth and consolidation. Alongside its operational development and expansion into new destinations, You Know! continues to place strong governance, transparent relationships with customers, employees, suppliers and institutions, and a constant focus on corporate responsibility at the heart of its strategy.
“The confirmation of the highest score is a source of great satisfaction for us. It is a recognition that reflects the strength of the path we have undertaken and one that I share with our entire team, which works every day to grow You Know! in full respect of the principles of legality, transparency and fairness.”
Enrico Manzi
Founder and Managing Director of You Know!
With the confirmation of its three-star rating, You Know! renews its commitment to continuing its development while remaining firmly guided by the values of legality, reliability and transparency.
You Know!’s sustainable growth journey is enriched by an important new recognition: on 3 July 2026, the company obtained the Synesgy ESG Certificate, with an overall “A – Excellent level of Sustainability” score.
The ESG assessment considers the company’s level of alignment with Environmental, Social and Governance factors, taking into account both the business sector and the geographical context in which the company operates.
For You Know!, this result is a further confirmation of the commitment undertaken to build an increasingly responsible business model, focused on people, the environment, transparency and quality of management.
The score obtained highlights:
This recognition is part of the broader journey that You Know! is pursuing as a Benefit Company, with the aim of generating value not only for its guests, but also for its team members, the territory, local communities and the environment.
In recent years, we have launched several sustainability-oriented initiatives, including the expansion of our fleet with hybrid units, the monitoring of environmental impacts, the adoption of more structured internal policies, the enhancement of people and the strengthening of governance, ethics and responsibility principles.
The Synesgy ESG Certificate therefore represents an important step, but also a new starting point: we will continue to work to constantly improve our environmental, social and organizational performance, with the aim of making every You Know! experience not only memorable, but also increasingly conscious and responsible.
We are proud to announce that You Know! S.r.l. has obtained the UNI/PdR 125:2022 certification, the Italian standard that recognizes the adoption of a management system aimed at promoting and ensuring gender equality within the organization.
The certification, issued by RINA Services S.p.A., represents an important milestone for us and, at the same time, a starting point to continue building a workplace that is increasingly fair, inclusive and focused on the value of people.
In a sector such as tourism and boating, where the quality of the guest experience begins with the quality of the people who work with us every day, we believe that respect, fairness, professional growth and equal opportunities are essential elements of our business model.
The certification applies to our gender equality management system for the following activities:
For You Know!, being a Benefit Company also means taking responsibility for creating value not only for our guests, but also for our people, collaborators, communities and the territories in which we operate.
This recognition confirms our commitment to promoting a company culture based on inclusion, responsibility, transparency and the enhancement of talent, regardless of gender.
We will continue to work with determination so that gender equality is not only a declared principle, but a concrete, measurable practice lived every day within our company.
You Know! – We love the sea, we value people.
We are delighted to share a new feature dedicated to You Know!, published in Vanity Fair on Monday, May 11: an article celebrating our idea of the sea, travel and hospitality through one of the most exclusive experiences in our fleet, the Azimut 62S.
Founded in 2011 in Sorrento by Enrico Manzi, You Know! was created with a clear goal: to transform a boat tour into an authentic, carefully curated and memorable experience. From Sorrento, between Capri, Ischia, Procida and the Amalfi Coast, this dream has grown year after year, bringing our way of experiencing the sea to some of the most iconic destinations in the Mediterranean.
Azimut 62S: the private experience by You Know!
With its Azimut 62S, You Know! brings on board a new idea of private experience: exclusive, refined and designed for those who wish to discover the most fascinating coasts of the Mediterranean with comfort, style and attention to detail.
The Azimut 62S embodies the elegance of Italian yachting: sporty lines, contemporary design,bright interiors and spacious sunbathing areas. With three cabins, six berths, three bathrooms, a fully equipped kitchen and the possibility of welcoming up to 12 guests, it is the ideal choice for private days at sea, intimate events or tailor-made multi-day itineraries.
On board, every moment can become a special memory: a swim in the crystal-clear waters of Capri, an aperitif at sunset along the Amalfi Coast, a day among the bays of Ischia and Procida, or a seaview dinner far from the crowds.
A more conscious nautical tourism
You Know! believes in a form of nautical tourism capable of respecting and protecting the sea. For us, the blue that surrounds us is not just a backdrop, but our greatest heritage. This is why we continue to work towards creating experiences that are increasingly mindful, sustainable and aligned with the value of the places we explore. For us, sailing means guiding guests to discover the sea with respect, care and authenticity. Being featured in Vanity Fair is a great source of pride and confirms the path we are pursuing: turning every boat experience into a unique moment, capable of becoming the most beautiful day of a holiday.
We are delighted to share an important new milestone for You Know!: our company has been featured in Condé Nast Traveller, one of the world’s most authoritative magazines in travel, lifestyle and high-end hospitality.
This recognition makes us especially proud, as it tells the story of a journey that began in 2011 in Sorrento and has grown over the years with a clear goal: to transform boat tours into authentic, carefully curated and memorable experiences, discovering some of Italy’s most beautiful coastal destinations.
From Campania to Western Sicily
In the article, titled “Un tuffo in Sicilia” — “A Dive into Sicily” — Condé Nast Traveller highlights the evolution of You Know! and the opening of our new base in Trapani, following Campania, Liguria and Sardinia.
This new destination marks an important step in our growth project: bringing our way of experiencing the sea to Western Sicily, among crystal-clear waters, seaside villages, nature reserves, hidden coves and breathtaking landscapes.
Small-group tours, nature and sustainability
The publication particularly highlights our approach: daily boat experiences designed for small groups, with a strong focus on comfort, service quality and respect for the environment.
In Sicily, we offer itineraries to discover the Zingaro Nature Reserve, Scopello and San Vito Lo Capo, as well as tours to Favignana and Levanzo, in the heart of the Egadi Islands.
These experiences are designed for those who wish to enjoy the sea in a relaxed, authentic and eco-conscious way, with snorkeling, unspoiled nature and moments of pure relaxation.
A recognition of our journey
Being featured in Condé Nast Traveller means much more to us than a publication: it confirms that the work carried out over the years, our attention to detail, our care for guests and our commitment to building premium and responsible nautical tourism are gaining increasing recognition.
This achievement belongs to the entire You Know! team: from those who welcome and assist our guests, to our skippers and onboard assistants, as well as everyone working behind the scenes every day to make each experience simple, safe and special.
We will continue to grow with the same vision: offering boat experiences that tell the story of the Italian sea with authenticity, quality and respect.
Hybrid Boat Tours to Discover the Egadi Islands, the Zingaro Nature Reserve and San Vito Lo
Capo
Trapani, Italy (February 2026) – You Know!, a leading company in small-group boat excursions,
proudly announces the opening of its new operational base in Trapani, further expanding its presence in
Sicily and strengthening its growth across the Mediterranean.
Starting in April, guests will be able to enjoy authentic sea experiences departing from Trapani and San
Vito Lo Capo aboard a modern hybrid boat, reflecting the company’s commitment to a more sustainable,
quieter and environmentally responsible nautical tourism model.
New Experiences by You Know!
The new base will offer three exclusive tours designed to showcase the natural and cultural beauty of
western Sicily:
The Egadi Islands, surrounded by crystal-clear waters, secluded beaches, striking sea caves and
untouched landscapes, provide the perfect setting for unforgettable days of relaxation, nature and
snorkeling.
Likewise, the Zingaro Nature Reserve, with its wild coves, turquoise waters and dramatic cliffs, offers
an authentic and immersive experience, far from mass tourism and perfectly aligned with the You Know!
philosophy.
Sustainability and Innovation at the Core
The hybrid vessel represents a tangible step toward more responsible navigation:
You Know! continues to promote conscious tourism, combining premium experiences with environmental
respect.
A New Chapter for You Know!
The opening of the Trapani base is part of a broader expansion strategy aimed at bringing the You Know!
format to some of Italy’s most iconic destinations, always centered on:
Trapani now becomes a new reference point for those wishing to explore Sicily from the sea with
authenticity, elegance and sustainability.
You Know Boat Società Benefit experienced a significant moment in its growth journey: we welcomed the delegates of @ASL NA3 Sud for the presentation of the WHP – Workplace Health Promotion project, which we have joined with strong conviction.
For us, WHP is not simply a program or a formal requirement: it is a matter of consistency. It represents the concrete translation of what it means to be a Benefit Corporation, integrating stable objectives of positive impact on people and the community into the business model, alongside economic results.
WHP: a commitment that starts with people
In a company like ours, operating in tourism and travel experiences, the value we offer externally first comes from what we build internally. For this reason, we consider the promotion of health and organizational wellbeing as a strategic element, not an accessory one.
Joining the WHP program means investing in an approach that focuses on:
From declarations of intent to measurable actions
In our business journey, the point is not simply to say that values matter: it is to demonstrate them through verifiable actions. Our participation in WHP fits into this vision and is based on four pillars that guide our decisions.
1) Employee wellbeing as the foundation of corporate culture
People’s wellbeing is not a “soft” topic: it is what makes an organization more stable, attractive and capable of innovation. For us, WHP represents a commitment to fostering a work culture where health, attention and care are structural components of daily life.
2) Transparency and measurability
When talking about impact, credibility comes from facts. This is why we believe in programs that make it possible to measure initiatives, results and progress over time. Impact is not a slogan: it is a path that must be monitored, managed and continuously improved.
3) Shared value: business, institutions and community
One of the most important aspects of this initiative is collaboration: value is not built alone. Dialogue with institutions and openness to the community are essential elements in transforming health promotion into a widespread and lasting benefit.
4) Responsible innovation: health and sustainability as competitive assets
Sustainability and wellbeing are not costs: they are drivers of competitiveness. For a modern company, responsible innovation means including the quality of working life among strategic objectives. It is a concrete way of looking toward the future—not only with new ideas, but with a better way of implementing them.
A coherent step in our sustainability journey
Joining the WHP program is also part of the work we are carrying out to consolidate our compliance with Travelife and B Corp standards, which require concrete evidence of social responsibility, sustainability and organizational wellbeing.
In this sense, WHP represents for us:
The challenge we choose
Being a Benefit Corporation means accepting the challenge of responsibility. With WHP, we choose to demonstrate that the future of companies is built starting from people.
We thank the delegates of @ASL NA3 Sud for the meeting and for the opportunity to share a path focused on health, organizational culture and shared value.
You Know! has been included among the 100 Italian Excellence 2025, a prestigious recognition celebrating organizations that best represent the talent, vision, and entrepreneurial strength of Italy.
On December 5, 2025, in the magnificent Sala della Regina at Palazzo Montecitorio—one of the most symbolic venues of Italy’s institutional life—the award was received by General Manager Vincenzo Alfano during the 11th Edition of the EXCELLENCE AWARD, linked to the volume 100 Italian Excellence, curated by publisher Riccardo Dell’Anna.
Year after year, this event brings together authentic stories of entrepreneurship, bold visions, and tangible achievements—stories of those who contribute daily to enhancing Italy’s prestige, making it a respected benchmark worldwide.
The ceremony, promoted by the LIBER Association and held under the patronage of the Presidency of the Council of Ministers and several Ministries, aims to recognize individuals, companies, and institutions that serve as positive role models for the country. These are organizations that, through passion, expertise, and responsibility, help build a more innovative, competitive, and value-driven Italy.
The 100 Italian Excellence Award is far more than a simple honor: it is a collective narrative of an Italy that works. A tribute to those who create value, innovate, and refuse to settle. It celebrates the ability to turn ideas and visions into concrete results, generating economic, cultural, and social impact. It represents an authentic Italy—driven by people and companies that look ahead and place their commitment at the service of the community.
Further enhancing the prestige of the ceremony was the presence of an authoritative Honorary Committee, composed of representatives from institutions, academia, and leading national organizations, chaired by Carlo Deodato, Secretary General of the Presidency of the Council of Ministers. His presence underscores the strong connection between the Award and the highest levels of Italian institutional life.
The return of the Award to the institutional setting of Montecitorio clearly highlights its mission: to identify, safeguard, and celebrate what makes Made in Italy unique, a heritage recognized and admired worldwide.
The 11th Edition of the EXCELLENCE AWARD | 100 Italian Excellence was a moment of reflection, but above all, of celebration—an authoritative stage to showcase an Italy that grows, innovates, and inspires.
An Italy made up of protagonists, innovators, and excellences who, every day, help shape the image of a country that still has much to say and much to offer the world.
For You Know!, receiving this award has been a great honor and a confirmation of the path undertaken—a journey built on vision, responsibility, and ambition, always with an eye firmly set on the future.
You Know! S.r.l. Unipersonale (You Know! Boat) has been included, for the second consecutive year, in the “Growth Leaders 2026” ranking, compiled by Statista in collaboration with Il Sole 24 Ore, and officially published online on Italy’s leading financial and business newspaper.
The ranking recognizes Italian companies that have achieved the highest revenue growth rates, selected through an independent and in-depth analysis that highlights financial strength, entrepreneurial capability, and strategic vision. You Know!’s confirmation in this prestigious list for the second consecutive year demonstrates the consistency of its growth path and its ability to evolve in a structured way, even within a complex economic environment.
According to Statista and Il Sole 24 Ore, the companies included in the ranking are characterized by a strong entrepreneurial spirit, an open mindset, and a constant focus on improvement. These are core values that have always defined You Know! and are reflected in the quality of the experiences offered, the attention to customer care, and the continuous investments in innovation, people, and sustainability.
The printed edition of the ranking and the dedicated dossier will be released on November 27, further enhancing the visibility and value of this important achievement.
Being recognized as a Growth Leader 2026 for the second consecutive year represents not only a source of pride for You Know! Boat, but also a tangible confirmation of the trust placed by clients, partners, and stakeholders in a fast-growing Italian company focused on excellence and long-term growth.
In the heart of the Mediterranean, where luxury and elegance meet nautical tradition, a project is taking shape that is set to revolutionize the premium boat tour industry.
You Know! S.r.l., Italy’s leading company in the small-group daily boat tour segment, proudly announces the launch of its exclusive new line of boats, “Tender My Way”, created in collaboration with Apreamare, an absolute icon of Italian shipbuilding excellence.
The result of this synergy is a masterpiece of design, innovation, and functionality: a 35-foot gozzo specifically designed and customized to offer superior comfort, contemporary style, and versatile performance while maintaining the authentic soul of the Sorrento gozzo. This project is not just an exercise in style but a model destined to become the new benchmark for high-end experiential maritime tourism.
A strategic partnership for the future
The “Tender My Way” project also marks the beginning of a long-term strategic agreement between You Know! and Apreamare, which foresees the progressive replacement of the entire current fleet with next-generation units. Each boat will be custom-built for You Know!, incorporating every improvement and detail derived from over a decade of direct experience in onboard hospitality.
Wider and more protected seating, optimized shaded areas, simplified accessibility, streamlined technical compartments, and onboard equipment designed for comfort and operational efficiency: nothing is left to chance.
Each seat is equipped with a USB port and integrated cup holder, the bow area is designed with dual versatility allowing it to be quickly converted into a comfortable sundeck, while a side opening on the hull facilitates entry into caves and the most enchanting corners of the coast.
The name “Tender My Way” itself says a lot about the philosophy behind the project: “Tender” as an agile vessel capable of reaching the most hidden and authentic places of the sea; “My Way” as the expression of a unique and personal style, conceived according to You Know!’s vision and literally built “our way.”
The first two units will be launched in March 2026, while for 2027 a fully hybrid version of the same model is already planned, confirming the company’s tangible commitment to a sustainable fleet transition.
The excellence of Apreamare
Founded in 1849, Apreamare has represented for over 170 years a symbol of tradition, craftsmanship, and innovation. Famous worldwide for reinterpreting the classic “Sorrento gozzo” in a modern key, the Torre Annunziata shipyard is today an international benchmark in the production of luxury yachts and gozzi.
Every Apreamare unit is born from a philosophy that combines sophisticated design, meticulous attention to detail, fine materials, and cutting-edge technological solutions. The shipyard has evolved over time while preserving its Mediterranean identity, transforming every boat into a true nautical work of art.
A new paradigm in experiential tourism
With “Tender My Way”, You Know! not only strengthens its leadership in the sector but also opens a new era for high-end boat tours — a product that combines Italian craftsmanship, luxurious comfort, and operational sustainability, designed for an international audience increasingly attentive to the quality of the experience.
A boat conceived to let guests experience the sea with elegance, intimacy, and style.
As Enrico Manzi, founder of You Know!, loves to say:
“We don’t just want to take people on a journey. We want to give them the sea.”
You Know! Srl Unipersonale has been included in the prestigious “Growth Champions” ranking, compiled by the German Institute for Quality and Finance (ITQF) – an independent organization belonging to the German publishing group Burda – and published on November 3rd in La Repubblica – Affari & Finanza.
The ranking highlights the Italian companies with the highest average annual growth rate over the past three years, selected through a rigorous analysis involving thousands of businesses across the country. You Know!’s inclusion confirms the strength of its business model, its long-term strategic vision, and its ability to grow in a structured and sustainable way within the highly competitive premium experiential tourism market.
In recent years, You Know! has consistently invested in:
but also a strong motivation to continue along the growth path with even greater determination, staying true to the values that have always guided the brand: excellence, reliability, and a deep passion for the sea.
Being recognized as a Growth Champion by an independent international institute further strengthens the trust of our clients, partners, and stakeholders, confirming You Know! as one of the most dynamic Italian companies in the premium boating experience sector.
Forbes Italy has included Enrico Manzi, founder and CEO of You Know!, in its prestigious ranking of the “100 Top Managers 2025”, published in the October issue (Forbes Vol. 96 – The Energy of the Future).
The annual selection, curated by the Forbes editorial team together with consulting firms, universities, and financial advisors, celebrates leaders who stand out for innovation, vision, and business achievements.
Among the executives shaping the future of Italian entrepreneurship is Enrico Manzi, recognized for the growth of You Know! – Italy’s leading company in premium small-group boat tours – and for turning a bold vision into an international success story.
Founded in 2011, You Know! has become a benchmark in the high-end experiential travel industry, combining Italian hospitality, innovation, and sustainability. Enrico Manzi’s vision aims to redefine the global standards of marine experiences, offering authentic emotions and excellence at sea.
“Being named among Italy’s 100 Top Managers is an honor I share with the entire You Know! team. It confirms that passion, dedication, and quality create lasting value – both at sea and in business.” – Enrico Manzi
The full ranking is available in the October issue of Forbes Italy and online at forbes.it
Piano di Sorrento, Italy (July 16, 2025) – You Know! has obtained, for the second consecutive year, the
ESG Score “B – Good” in the evaluation conducted on the Synesgy platform by CRIBIS D&B S.r.l.,
confirming its good level of sustainability and adherence to ESG principles (Environmental, Social and
Governance) in line with national and international best practices.
The reconfirmation of the score attests to the continuity and effectiveness of the environmental, social, and governance policies already undertaken by the company, which include the adoption of lower-impact
technological solutions, the enhancement of human capital, the protection of workers’ health and safety,
and transparent and ethical governance.
This result strengthens You Know!’s long-term strategy, which integrates sustainability as a central
element of its business model and contributes to the Sustainable Development Goals of the 2030 Agenda.
With the confirmation of the ESG Score “B – Good” valid until June 2026, You Know! consolidates its
role as a benchmark in high-quality nautical tourism, combining excellence in experience, respect for the
environment, and responsibility towards local communities.
Piano di Sorrento, Italy (June 19, 2025) – You Know!, the first online platform offering the best boat tours and experiences, has announced its transformation into a Benefit Corporation, a milestone that officially integrates public benefit objectives into the company’s strategy and management.
This formal step consolidates a commitment already deeply rooted in You Know!’s culture, focused not only on economic growth but also on creating value for the environment, people, and the communities in which it operates.
The new corporate bylaws clearly outline the public benefit goals, which include, among others: the protection of seas and marine environments, the promotion of sustainability and responsible use of marine resources, support for the social and economic well-being of coastal communities, reduction of pollution, and the dissemination of environmental awareness.
Special attention is also devoted to people: from ensuring safe, stimulating, and inclusive workplaces, to promoting mental and physical well-being and work-life balance, along with programs for training, professional growth, pay equity, and active involvement in decision-making processes.
With its transformation into a Benefit Corporation, You Know! strengthens its role as a responsible player in the nautical tourism sector, committed to operating in harmony with the marine ecosystem and local communities. This choice marks another step towards a business model that combines operational excellence, respect for the sea, and people-centric values, creating shared and lasting value.
Piano di Sorrento, Italy (May, 2025) – Forbes Italia has given You Know! a special recognition, describing it as “the Italian company that has redefined the concept of sea experience.”
This tribute confirms You Know!’s role as a benchmark in the high-quality boat excursion sector, thanks to a model that combines authenticity, sustainability, and attention to detail.
The article highlights the company’s ability to transform a simple boat tour into an unforgettable experience, where every element – from the itinerary to the care for hospitality, from the choice of boats to the commitment to the environment – is designed to deliver authentic emotions.
An approach that has made You Know! a distinctive brand in the Italian and international nautical tourism scene.
“This recognition fills us with pride, and we dedicate it to all the people who choose to experience the sea with us every day,” said the You Know! team. “We will continue to sail towards a future where excellence, responsibility, and passion for the sea always go hand in hand.”
The full article is available on Forbes.it.
Piano di Sorrento, Italy (March 25, 2025) – You Know!, the first online platform offering the best boat tours and experiences, today announced that it has achieved the UNI EN ISO 45001 Certification, the international standard that defines the requirements for an occupational health and safety management system (OH&S).
This milestone represents a tangible recognition of the company’s constant commitment to ensuring a safe working environment, preventing accidents, and promoting the well-being of all its employees, both on land and at sea.
ISO 45001 is part of You Know!’s sustainable and responsible growth path, in line with company policies aimed at protecting people and enhancing human resources. In keeping with the company’s mission, the certification strengthens the organizational and decision-making system, promoting a widespread culture of safety, continuous training, and risk prevention in every operational phase, from on-board activities to onshore management.
The certification process followed a structured approach based on the PDCA cycle (Plan, Do, Check, Act):
Among the main benefits of obtaining ISO 45001 are the reduction of health and safety risks for workers, increased awareness and individual responsibility, strengthened trust between the company and its team, and full compliance with current legal requirements.
This achievement confirms You Know!’s determination to operate according to the highest international standards, placing people at the heart of every strategic decision.
Piano di Sorrento, Italy (March, 2025) – You Know!, a leading company in small-group boat excursions, announces the launch of two new hybrid boats, a concrete step in its strategy to reduce environmental impact and transition towards more sustainable nautical tourism.
The introduction of these units, equipped with hybrid propulsion technology, allows for navigation with reduced consumption and emissions, in line with the Sustainable Development Goals (SDGs) set by the United Nations’ 2030 Agenda. This investment is part of the Green Echo project already launched by You Know!, which aims to combine technological innovation, marine environmental protection, and the quality of the tourist experience.
The new boats will be operational from the 2025 season, employed on selected routes to enhance natural beauty without compromising its fragility. Clients will thus be able to enjoy authentic and memorable experiences, benefiting from high comfort while contributing to a more responsible tourism model.
“The launch of these two hybrid boats marks another step towards our vision of nautical tourism that respects the sea and coastal communities. Sustainable innovation is not just a technological choice, but a responsibility towards future generations,” said Enrico Manzi, CEO of You Know!.
Cannigione, Italy (January, 2025) – You Know!, a leading company in the small-group boat tour sector, announces the opening of a new office in Cannigione, further expanding its presence in Sardinia. From here, starting in January, guests will be able to enjoy unique experiences departing from Palau aboard a modern hybrid boat, a symbol of the company’s commitment to more sustainable nautical tourism.
The new operational base will offer four exclusive tours, designed to showcase the natural and cultural wonders of the Maddalena Archipelago and the Costa Smeralda:
The opening of the Cannigione office and the introduction of the hybrid boat confirm You Know!’s commitment to combining excellence in the tourist experience with environmental respect, reducing the impact of its activities and promoting responsible, high-quality nautical tourism.
Cinque Terre, Italy (February, 2024) – You Know!, a leading company in small-group boat excursions, announces the opening of a new operational base in Cinque Terre, expanding its presence in Liguria. The new base will offer a wide range of exclusive experiences, all carried out with hybrid boats, confirming the company’s commitment to more sustainable nautical tourism.
From La Spezia, Monterosso, and Portofino, more than ten tours will depart, designed to showcase the natural and cultural wonders of the Ligurian Riviera:
The opening of the Cinque Terre base, combined with the use of hybrid boats, marks another step in You Know!’s path towards a high-quality tourism offer that combines excellence, environmental respect, and the enhancement of marine and coastal heritage.
Piano di Sorrento, Italy (March 12, 2024) – You Know!, a leader in small-group boat excursions, has been included in the prestigious “Stelle del Sud 2024” ranking, compiled by Il Sole 24 Ore in collaboration with Statista, which rewards Southern Italy’s companies capable of generating economic and social value, with a focus on youth employment and investment in innovation.
The recognition comes as a result of a growth path combining territorial expansion, technological innovation, and environmental sustainability. In recent years, You Know! has strengthened its presence in iconic destinations such as the Amalfi Coast, Capri, the Cinque Terre, and Sardinia, introducing hybrid-propulsion boats and developing travel experiences that blend luxury, authenticity, and respect for the sea.
Attention to the environment, service quality, and the enhancement of human capital are pillars of the company’s strategy, which aims at responsible and high-level nautical tourism.
Being included among the “Stelle del Sud 2024” is, for You Know!, an important recognition of its constant commitment to excellence and a motivation to continue on a course based on innovation, respect for the territory, and enhancement of the communities in which it operates.
Piano di Sorrento, Italy (May 24, 2024) – You Know! has obtained the three-star Legality Rating, the highest score awarded by the Italian Competition Authority (AGCM), confirming the company’s high level of transparency, fairness, and compliance with regulations.
The Legality Rating is a tool introduced in Italy to promote and reward companies that operate according to the highest ethical and legal standards. The awarding of three stars represents recognition of You Know!’s full compliance with the established requirements and its adoption of procedures and organizational models aimed at preventing unlawful conduct and ensuring maximum corporate integrity.
This milestone is part of the company’s broader path of responsible and sustainable growth, which over the years has implemented governance policies and practices aimed at strengthening the trust of customers, partners, and stakeholders.
With this result, You Know! reaffirms its determination to maintain the highest standards of integrity and transparency, strengthening the bond of trust with all its stakeholders.
Piano di Sorrento, Italy (June 5, 2024) – You Know! has obtained an ESG Score “B – Good” following the evaluation conducted on the Synesgy platform by CRIBIS D&B S.r.l., confirming a good level of sustainability and alignment with ESG (Environmental, Social, and Governance) principles in line with national and international best practices.
The score reflects the company’s policies and actions aimed at reducing environmental impact, promoting social well-being, and ensuring transparent and ethical governance. Among the aspects evaluated are responsible resource management, commitment to reducing emissions, enhancement of human capital, and attention to workers’ health and safety.
This achievement is part of a sustainable growth path in which You Know! integrates environmental and social objectives into its corporate strategy, also contributing to the United Nations 2030 Agenda Sustainable Development Goals.
With the ESG Score “B – Good,” valid until June 2025, You Know! strengthens its position as a benchmark in high-quality nautical tourism, committed to combining excellence in the customer experience with environmental protection and responsibility towards the communities in which it operates.
Piano di Sorrento, Italy (November 12, 2024) – You Know!, a company specializing in small-group boat tours and experiences, has entered the “Growth Leaders 2025” ranking compiled by Il Sole 24 Ore in collaboration with Statista, which awards the 500 Italian companies with the highest revenue growth rate over the 2020–2023 period.
This recognition celebrates the path of expansion and innovation that has led You Know! to establish itself as a benchmark in high-quality nautical tourism, with a business model that combines service excellence, sustainability, and the enhancement of local territories.
In recent years, the company has expanded its presence in some of Italy’s most iconic destinations – from the Gulf of Naples to the Amalfi Coast, from the Cinque Terre to Sardinia – introducing hybrid-technology boats and developing exclusive itineraries to offer clients authentic, comfortable, and environmentally respectful experiences.
Being included in the “Growth Leaders 2025” ranking represents, for You Know!, not only a prestigious accolade but also an incentive to go further, consolidating the results achieved and investing in new projects that combine innovation, marine conservation, and the promotion of the most iconic destinations.
Piano di Sorrento, Italy (December, 2024) – You Know! has officially joined the FAI – Fondo per l’Ambiente Italiano ETS as a Corporate Golden Donor, further strengthening its commitment to the protection and enhancement of Italy’s historical, artistic, and landscape heritage.
For nearly fifty years, FAI has protected and managed unique monuments and natural sites, saving them from neglect, restoring them, and opening them to the public. To date, 72 sites have been restored and preserved across Italy for everyone to enjoy, thanks to the contributions of citizens, institutions, and partner companies.
Supporting FAI means, for You Know!, making a concrete contribution to safeguarding Italy’s cultural and environmental heritage, in line with the company’s values and the United Nations’ 2030 Agenda Sustainable Development Goals. This commitment also marks You Know!’s entry into a network of companies that share the same vision of responsibility, education, and a culture of sustainability.
“Alongside FAI, we want to do our part to preserve and enhance a heritage that belongs to everyone and for which we are all responsible,” said Enrico Manzi, CEO of You Know!.
With this partnership, You Know! renews its commitment to generating shared value, promoting culture and education, and helping protect heritage for present and future generations.
Piano di Sorrento, Italy (December 2023) – For You Know!, 2023 was a year of consolidation of the “Green Echo” sustainability program, confirming the company’s commitment to reducing the environmental impact of its activities and promoting responsible nautical tourism.
After the important initiatives of previous years – from the launch of the first hybrid boats in Italy for boat tours, to the adoption of the turtle Mila and the reforestation projects to offset CO2 – in 2023 the company continued to invest in the maintenance and optimization of its hybrid fleet, in maintaining the total elimination of single-use plastics on board, and in the use of electric vehicles for land services.
At the same time, awareness activities addressed to crews, customers, and partners continued, in order to spread a culture of the sea based on respect for the ecosystem and the protection of marine protected areas.
«Our goal – emphasizes Enrico Manzi, CEO of You Know! – is to ensure that sustainability is not just a one-off initiative, but a guiding principle in every operational and strategic choice. 2023 was the year in which we consolidated the foundations for even more ambitious projects in the future.»
With constant and measurable commitment, You Know! continues to sail towards a future in which excellence of experience and protection of the sea go hand in hand, creating value for customers, the territory, and the environment.
Piano di Sorrento, Italy (January 2022) – As part of its environmental sustainability program “You Know! Green Echo”, the company has adopted Mila, a sea turtle entrusted to the care of Fondazione Cetacea Onlus, an organization committed for years to the protection of sea turtles and the marine ecosystem.
Mila was rescued in difficulty along the Italian coast and underwent specialized care for her recovery and reintroduction into the wild. The adoption by You Know! helps support veterinary expenses, feeding, and monitoring activities necessary to ensure her survival and safe return to the sea.
«Every one of our activities – says Enrico Manzi, CEO of You Know! – is closely linked to the sea, and for this reason we feel it is our duty to protect it. Adopting Mila means making a tangible contribution to safeguarding marine biodiversity and raising awareness among our guests about the importance of respecting the ecosystem in which we operate.»
With this initiative, You Know! strengthens its role as an ambassador of responsible nautical tourism, showing that even companies in the sector can play a leading role in protecting marine wildlife and preserving our natural heritage.
Piano di Sorrento, Italy (February 1, 2022) – As part of its commitment to environmental sustainability and the fight against climate change, You Know! has joined the zeroCO2 program, contributing to the creation of a small forest.
Through this initiative, 3 trees have been planted in Guatemala, Peru, and Italy, capable of absorbing carbon dioxide, producing oxygen, and supporting local farming families and social agricultural cooperatives.
Participation in zeroCO2 represents another milestone in the “You Know! Green Echo” program, the company’s sustainability plan aimed at reducing the environmental impact of its activities, offsetting CO2 emissions, and raising awareness among travelers and partners on the importance of preserving natural heritage.
«We believe tourism should be a positive force for the environment – states Enrico Manzi, CEO of You Know! – and for this reason, in addition to investing in low-impact technologies and eliminating single-use plastics from our boats, we are also committed to reforestation projects that generate tangible benefits for the planet and local communities.»
With this action, You Know! strengthens its role as an ambassador of responsible nautical tourism, proving that every journey can leave a positive mark on both the territory and the environment.
Piano di Sorrento, Italy (February 15, 2021 – You Know!, the first online platform to offer the best boat tours and experiences, on the heels of the You Know! Green Echo project and its commitment to building a sustainable business model, announced today that it has achieved the ISO 14001 Certification. The Certification recognizes the environmental management standard that minimizes the impact on the territory and promotes the development of projects aimed at improving the company-nature relationship.
Aware that reducing the impact on the environment is becoming a prerogative, You Know! wanted to demonstrate its commitment to the continuous improvement of its environmental performance and, more generally, its attention to environmental sustainability policies. In 2020, with the launch of the Green Echo initiative, You Know! defined its strategy and a roadmap through 2025, to support and guide decision-making and goal-setting for effective and efficient environmental management. These include eliminating single-use plastics, reviewing procurement practices, training all operations teams in sustainable practices, using boats with hybrid technology engines, and other projects that will allow for improved environmental management system and performance.
The certification of conformity to ISO 14001, therefore, demonstrates You Know!’s concrete commitment in limiting the impacts on the surrounding environment of its business management, extending also to the supply chain and, more generally, to the entire value chain. The certification process followed the 4 steps of the PDCA (Plan, Do, Check, Act) model:
PLAN: planning phase during which processes and objectives are established.
Fundamental to obtaining the certification is the preparation of an environmental policy document that specifies objectives, resources and roles.
DO: operational phase, where processes established through a set of procedures are implemented.
CHECK: control phase during which actions and procedures are implemented to verify the standards established in the PLAN phase.
ACT: annual evaluation phase, embodied in the periodic monitoring and assessment of objectives achieved.
Piano di Sorrento, Italy (April 21, 2021) – You Know!, the first online platform offering the best boat tours and experiences in Italy and Europe, has announced that it has achieved UNI EN ISO 9001 Certification, the most recognized international standard for quality management systems.
The ISO 9001 standard defines the minimum requirements that a Quality Management System must meet to ensure the declared level of product and service quality, both internally and in the marketplace. It is a standard applicable to any organization, regardless of size, type, or economic sector.
Achieving this certification represents an important milestone for You Know! and confirms its commitment to delivering services of excellence while constantly improving internal processes and customer satisfaction. Implementing a Quality Management System has led to:
Clearer definition of responsibilities and professional development paths;
The certification process followed the four steps of the PDCA (Plan, Do, Check, Act) model:
With ISO 9001 Certification, You Know! strengthens its position as a benchmark in high-quality nautical tourism, ensuring reliable, safe services that meet the expectations of an international clientele.
Piano di Sorrento, Italy (May 27, 2021) – You Know!, a leading company in small-group boat
excursions, has celebrated the launch of the first two hybrid gozzi in Italy destined for boat tours
with recreational and tourist purposes, marking a historic moment for sustainable nautical tourism.
The event, held at the port of Piano di Sorrento, was attended by the Regional Councillor for
Tourism of Campania, Dr. Felice Casucci, the President of AMP Punta Campanella, Lucio
Cacace, the President of Atex Campania, Sergio Fedele, the Mayor of Piano di Sorrento,
Vincenzo Iaccarino, the Commander of the Coast Guard of Piano di Sorrento, Paolo Avallone,
and the Administrator of Gbtec (Green Boat Technology), Attilio Piccolo.
The two boats, built following the traditional lines of historic Sorrentine gozzi and equipped with
hybrid engines with lithium batteries, electric propulsion and photovoltaic panels, can sail at 5
knots for 20 hours in favorable weather conditions, with no emissions, noise or pollution, and with a
significant reduction in wave motion.
«A pioneering solution – commented Enrico Manzi, CEO of You Know! – which combines the
advantages of diesel and electric engines: speed, power, autonomy along with zero emissions, no
noise, and reduced impact on the marine environment».
The project is part of the sustainability program “You Know! Green Echo”, which includes,
among its objectives, the total elimination of single-use plastic on board, the use of electric vehicles
for land services, and the full hybrid conversion of the entire fleet by 2030. According to estimates,
this choice will avoid in 5 years almost 7 tons of CO2, NOx and fine particulate emissions,
equivalent to the CO2 absorbed in one year by about 690 medium-sized trees.
«Tourism must not be a harmful industry – stated Councillor Casucci – but an opportunity for
wealth that respects and preserves the environment». «We are proud that You Know! is one of our
associates – added the President of Atex Campania, Sergio Fedele – and we believe that initiatives
like this represent a powerful marketing tool to attract tourists increasingly sensitive to
environmental issues».
With this launch, You Know! has not only introduced an absolute innovation in the Italian boat tour
industry but also reaffirmed its vision of nautical tourism where excellence of experience and
environmental sustainability go hand in hand, combining tradition and innovation.
Piano di Sorrento, Italy (December 12, 2020) – You Know!, the first online platform offering the best boat tours and experiences, is preparing to launch the first two boats with hybrid technology engines, which will be available in the Gulf of Naples and Salerno at the beginning of the next 2021 season. The launch will mark the final moment of a long journey of about two years of intense work and research, in partnership with the first Italian company in the field of electric motorization for pleasure boats.
In line with You Know!’s broader project, Green Echo, which aims to represent the company’s commitment to offer services and experiences that are more ethical, responsible and have a lower environmental impact on all levels, the innovative choice to integrate the hybrid system within the fleet aims to create a responsible and environmentally friendly boating experience that combines the silent navigation of a sailboat with the luxury of a motorboat, usable by all in an increasingly sustainable way.
At present, both engines have been installed on board the vessels, and final adjustments will be made before the launch, scheduled for March 2021. Future plans see the conversion of You Know!’s entire to hybrid technology engines by 2024.
Piano di Sorrento, Italy (November 5, 2020) – You Know!, the first online platform offering the best boat tours and experiences, on the heels of the You Know! Green Echo project, and its commitment to building a sustainable business model, announced today that it has been awarded the Grade C Plastic Free Company Certification. The Certification recognizes You Know!’s commitment to reconsidering the use and impact of plastic materials, finding viable alternatives, and enhancing its environmental commitment.
The certification process is based on an innovative Standard that defines certification procedures and reflects the requirements of EU Directive 2019/904 on single-use plastics. The ultimate goal is the total elimination of inorganic single-use plastics from all manufacturing processes.
Most of the plastic we use on a daily basis is not totally biodegradable or compostable. It means that it does not deteriorate and remains in the environment for thousands of years. In the environment, or more accurately, in our oceans and seas. We need to keep a few facts in mind to fully understand the importance of the oceans, and why it is critical for us to protect them. It only takes a few numbers:
Yet
8 million tons of plastic waste end up in our oceans each year. Ocean currents have formed five giant, slow-moving eddies where plastic collects, eventually creating veritable “plastic islands,” the most infamous of which is the one in the Pacific, the Pacific Trash Vortex. Most plastic debris sinks or remains in the vortex, but a significant percentage of it washes up on our shores, beaches, and even our tables on a daily basis. In fact, part of the plastic is photodegraded, i.e. disintegrated by the effect of light, into tiny fragments that are ingested by marine organisms which mistake them for plankton, damaging the internal organs of fish and the health of anyone who eats them.
A critical scenario created by centuries of indifference and irresponsible consumption. It will take time, creativity, hard work and collaboration to turn things around. No one can solve this problem alone. The responsibility lies with industries, followed by big brands, environmentalists, and finally consumers.
During 2020, You Know! began an intensive journey to redesign the packaging and products offered on board. Single-use plastic products have been replaced with products made from PLA (Polylactic Acid): an innovative bioplastic, obtained by processing sugars found in corn, beet, sugar cane and other non-petroleum derived organic materials. Bioplastic is biodegradable and compostable and, unlike commonly used plastics that have an average life that can vary from 100 up to 1000 years, PLA instead has a much shorter biodegradation time: once the necessary temperature and humidity conditions are reached, it has an average life varying from 1 to 4 years.
Reducing single-use plastics has been accompanied by a sustainability training and awareness program for all operations teams on more sustainable practices such as reuse, recycling and the use and impact of plastic materials.
To date, You Know! has reduced the consumption of disposable plastic by 70%, and for this reason it has obtained the certification of a Grade C Plastic Free company, a process that included 5 steps:
Assessment of the presence of single-use plastics in the company – Plastic assessment
Identification of performance indicators – KPIs
Development of a Plastic Reduction Plan
Plastic Reduction
Plan Deployment
Audit
The next step involves the total elimination of single-use plastic packaging from the production chain, for products purchased from suppliers and that by 2023, 100% of plastic materials will be reusable, recyclable or compostable.
Piano di Sorrento, Italy (October 3rd, 2020) – On the occasion of the 60th Boat Show in Genoa, the General Assembly of Confindustria Nautica was held, during which the constitution of the 9th Sector Assembly was sanctioned, dedicated to the companies of rental and chartering of pleasure craft, of which You Know!, together with other nautical charter companies, became part representing Campania, after its adhesion to Confindustria in July 2020.
The creation of a sector within Confindustria Nautica dedicated to chartering, represents an important step for all operators in the supply chain. Sector 9 recognizes, in fact, the importance of the nautical charter world, which for years now has been trying to organize itself to establish its own representation and have a voice within Confindustria Nautica, considering also the exponential growth that the sector has recorded in recent years and the happy prospect of further growth in the years to come. Today, with the creation of the 9th Assembly of the Sector dedicated to this, the objective has been achieved and we are beginning to work to try to better structure the activities of the sector, through active representation and a synergistic business network for the enhancement of the sector and Made in Italy.
You Know! can be proud to be part of Confindustria Nautica, strongly committed to its mission of representing the entire yachting industry, both large and small companies, and of promoting the culture of the sea and the development of nautical tourism in Italy and worldwide.
Piano di Sorrento, Italy (October 1, 2020) – You Know!, the first online platform to offer the best boat tours and experiences, today launches You Know! Green Echo, the blueprint for an endless journey to a more sustainable future, a commitment to generating positive change for the people and the Planet. With You Know! Green Echo, You Know! is committed to offering services that are more ethical and responsible, working on all levels to ensure the minimum environmental impact of experiences at sea: from the development of eco-friendly solutions, to the choice of materials with low environmental impact, from digital innovation of the entire production cycle to the adhesion to projects and initiatives to protect the oceans.
You Know! Green Echo was born out of the profound awareness that the world is facing an enormous challenge. Until a few generations ago, it seemed that resources were infinite, and that people just needed access to them to create businesses and foster development. Today, we know how false this is. Today, we know that a society model with unrestrained and irresponsible consumption is taking the resources of our planet to the limit and to the exhaustion of its forces, and that, instead of finding new ways to exploit new resources, people and companies should focus on finding sustainable ways to grow, in the protection of their planet and the remaining resources. It is imperative to act quickly to support our society in overcoming its challenge, safeguarding the right of future generations to have and implement the tools necessary to ensure the satisfaction of their needs, in harmony with nature.
“For me, the most revolutionary idea in sustainability is the belief that we can decide how the story will end. If we are aware that we were part and cause of the problem, so we are aware that we have the unique opportunity and responsibility to be part of the solution. If we act boldly, if we step forward decisively, there are no limits to what we can accomplish together.
So we decided to take our corporate responsibility along the entire chain of service creation and delivery. We’re raising our standards, taking the initiative, exploring the latest technologies, and working harder to create greater impact change. You Know! Green Echo is a commitment, an idea, definitely a challenge, but most importantly, it’s our voice with its echo. With You Know! Green Echo, the entire You Know! team is committed to doing more, with a promise to always do better than the day before because it’s necessary, but it’s, more importantly, the very essence of change.”
Enrico Manzi, CEO di You Know!
The purpose of You Know!’s strategy is to inspire, activate and guide decision-making and goal-setting processes, so that the positive changes that have been set can be achieved. This strategy provides a roadmap to follow and outlines a strong, common long-term agenda. It will stimulate action across You Know! in the coming years and will be reviewed annually to ensure alignment with its overall strategic framework.
(Source https://www.youknowboat.com/en/green-echo)
Piano di Sorrento, Italy (July 23, 2020) – You Know!, the first online platform offering the best boat tours and experiences, today announces its membership in Confindustria Nautica, the non-profit association that has represented pleasure boating industries and businesses since 1967, and works to develop the boating sector, promoting sea culture and the development of nautical tourism in Italy.
Recreational boating is one of the most highly regarded sectors of excellence in the world, with a supply chain made up of entrepreneurs capable of innovating, understanding and responding to the transformations of a rapidly changing market. Confindustria Nautica’s task is to support and encourage its development, through targeted actions of assistance, representation at institutional level and promotion, mainly through the Genoa Boat Show, the largest international showcase of Made in Italy in the field of recreational boating.
An big step for You Know! Indeed, becoming a member of Confindustria Nautica means contributing to the growth and defense of the nautical sector, and to the increase of the propositional and negotiating force of the Association, in particular towards legislators and institutions, operating this at institutional level as subject of comparison with the political, social and government forces, and at international level, participating with its own representatives in Icomia and in EBI (European Boating Industry) for the promotion of global and European boating. But that’s not all! You Know!’s participation marks a new beginning, representing the fundamental starting point to create an autonomous Assembly dedicated to Rental and Chartering, which will make Confindustria Nautica even stronger and more representative for the benefit of all industry companies first, and of the whole industry second.
The boating industry is a very large supply chain, in which each link is fundamental and functional to the work of the whole chain. Belonging to a network, made up of realities that share the same values and objectives, with which to establish a comparison and a proactive dialogue, is vital for the growth of each company in the sector, from the smallest to the largest. Even more so, in a historical moment like the one we are living in, in which many companies are facing difficulties arising from the Covid-19 pandemic, which is bringing much of the industry to its knees, it is of fundamental importance to be able to identify each other and seek support, because it is the union of individuals under a single flag that gives greater strength to the whole sector.
Piano di Sorrento, Italy (May 15, 2020) – After about 2 years of work and research, in partnership with the first Italian company in the field of electric motorization for recreational boating, in March 2021 the first two You Know! boats with hybrid technology engines – a pioneering solution in the field of recreational boating – will be launched.
What is it and how does it work? A hybrid boat is basically a boat that can be propelled by two different sources of energy. The classic diesel engine is flanked by an electric motor system, rechargeable lithium batteries and photovoltaic panels, which store solar energy and recharge the batteries. The Hybrid system can operate in three different modes:
The hybrid motorization system offers the possibility to combine in a single boat the characteristics of a diesel engine – speed, power and wide autonomy – and those of an electric one – zero emissions, no noise and reduced wave generation. There are many advantages deriving from this, first and foremost the environmental aspect; indeed, in Full Electric mode, the hybrid system consumes about four times less fuel than a similar boat in similar conditions, ensuring the reduction of emissions of carbon monoxide (CO), nitrogen oxide (NOx) and non-combusted hydrocarbons (HC). And also, a silent navigation, and no smelly exhaust gases, annoying vibrations and wakes. Lastly, the possibility of accessing Marine Protected Areas and bodies of water of particular naturalistic value, without the risk of having a negative impact on the surrounding environment. All of this to ensure that guests on board enjoy a 360° sustainable sailing experience, an experience made even better by the design of You Know! boats. The adoption of new technologies often means sacrificing aesthetics, but this is not the case: these boats are elegant, comfortable and designed with sturdy hulls. Sustainable technology does not sacrifice anything. If anything it adds the possibility to enjoy the sea without damaging our precious ecosystems.
“Creating a responsible and environmentally friendly boating experience that combines the quiet sailing of a sailboat with the luxury of a powerboat, usable by everyone in an increasingly sustainable way. This is the challenge that our times are proposing to the recreational boating industry. Although the impact of boating activities on the marine environment is negligible compared to the sources of pollution that continually devastate it, there is no doubt that if we want to leave a habitat that is not only liveable but still enjoyable for future generations, everyone must do their utmost to reduce the effect that human activities have on nature.
An ethical approach of which we have certainly become aware: the launch of You Know! two hybrid boats is only the beginning of an intense journey, made of commitment, awareness and radical changes, in order to offer services that are more ethical and responsible, working on all levels to ensure the minimum environmental impact of our experiences at sea.”
Enrico Manzi, CEO di You Know!
The launch of the two hybrid-powered boats is scheduled for early in the upcoming 2021 season, during which they will expand You Know! offering with sustainable and quiet at-sea experiences. Future plans see the conversion of You Know!’s entire to hybrid technology engines by 2024.
Piano di Sorrento, Italia (22 Aprile 2020)– You Know!, the first online platform offering the best boat tours and experiences, today launches #UnMareDiBene, an independent initiative aimed at contributing concretely to the fight against the Corononavirus emergency and helping those who help us.
The Italian Red Cross has been on the front line since the beginning of the Covid-19 alert, acting extensively throughout the country through thousands of volunteers and operators who are working tirelessly to support the population. The CRI is intervening with its means, its women and its men to ensure relief and medical and logistical support. In addition to emergency interventions, the Italian Red Cross is intensifying its services for the most vulnerable people with greater social and health fragilities, including home shopping, social transport, and delivery of medicines and basic necessities.
With the initiative #UnMareDiBene, 20% of the proceeds from tour pre-sales until May 2020 will be donated to the Italian Red Cross (CRI).
“We felt the need to make a contribution and do our part to combat this challenge, helping those fighting on the front lines to support the population during the emergency. In addition, in times like these, made of fears and uncertainties, we are sure that the mere thought of returning to travel, being able to plan a visit to a new destination and the idea of discovering hidden beauties by sea, can only do good. Donate now and travel tomorrow. Thank you to those who will support and spread this initiative.”
Enrico Manzi, CEO di You Know!
How does the initiative work?
From April 22 to May 30, 2020, you can book a boat tour online on the website www.youknowboat.com for any date between September 1, 2020 and October 31, 2021: 20% of the proceeds of the tour will be donated at the end of the campaign to the Italian Red Cross (CRI) that is intervening concretely to ensure relief and medical and logistical support in this extraordinary health emergency.
How will I know the total amount donated at the end of the campaign to CRI?
YouKnow! is committed to notify the funds raised for the CRI weekly on its social channels (Facebook and Instagram) and periodically on its website(www.youknowboat.com). The total 20% of the proceeds from the tours sold will be donated in a single payment at the end of the campaign to the Italian Red Cross by bank transfer.
On which tours is the initiative valid?
#UnMareDiBene is valid on all tours listed on the YouKnow! website and booked for the period between September 1, 2020 and October 31, 2021. You can choose between active boat tours in Italy and active boat tours in Greece.
How long does this initiative last?
The initiative expires on May 30, 2020.
What happens if I want to cancel a boat tour after I have purchased it?
Don’t worry, on all tours we apply a very convenient cancellation policy, ranging from 15 days to 24 hours, depending on the tour booked. YouKnow! will offer a full refund of the proceeds of the tour, net of 20% donated to CRI. In practice, if you join the #UnMareDiBene initiative, you will be reimbursed for 80% of what you have spent, provided that you cancel within the time limits of the tour. You’ll find specific cancellation policies on each individual tour.
Can I also take advantage of the discount offer active on some tours?
Certainly. To celebrate YouKnow! 10th anniversary, a 10% discount is active on some of the tours, until October 30, 2020. If you choose to purchase one of these tours by May 30, 2020, the discount will be combined with the initiative #UnMareDiBene: in this way you will benefit from the discount and help the Italian Red Cross in the Covid-19 emergency.
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