You Know!
Green Echo

You Know! is committed to sustainability, in order to offer more ethical and responsible services, continuously working on every level to guarantee our experiences at sea have the minimum environmental and social impact. From now on, each decision we make is a symbol of our commitment: from developing eco-compatible solutions, choosing materials with a low environmental impact, the digital innovation of the entire production chain and the collaboration on projects and initiatives aimed at safeguarding the oceans. With the promise to always do better than the day before because it is necessary - but it is above all the very essence of change.

Our concrete sustainable actions and goals

It is becoming increasingly clear that the world is facing an enormous challenge: the model of unrestrained and irresponsible consumer society is pushing the planet’s resources to the limit and exhausting its strength.
It is imperative to act swiftly to help our society overcome this challenge, safeguarding the right of future generations to have and implement the tools necessary to meet their needs in harmony with nature.
It’s time for a radical rethink. If we are aware of having been part of the problem, we are equally aware of having a unique opportunity—and the responsibility—to be part of the solution.
We have therefore chosen to take on our corporate responsibility throughout the entire service creation and delivery chain. We are raising our standards, taking initiative, exploring the latest technologies, and working harder to create meaningful change.
Since 2020, the entire You Know! team has been committed to doing more, and because we want to lead by example, we will never ask our clients or partners to do anything we haven’t already committed to ourselves.

SINGLE-USE PLASTIC ELIMINATION

In 2020 we began an intensive journey to redesign our onboard packaging and products to reduce the use of raw materials, increase recycled content, and standardize materials to facilitate reuse and recycling.
Single-use plastic products have been replaced with PLA (Polylactic Acid) products: an innovative bioplastic derived from the transformation of sugars present in corn, beets, sugarcane, and other non-petroleum-based organic materials.
This bioplastic is biodegradable and compostable. Unlike common plastics, which can take from 100 to 1,000 years to degrade, PLA has a much shorter lifespan: under proper conditions of heat and humidity, it degrades in 1 to 4 years.
To date, we have reduced single-use plastic consumption by 80%, and for this You Know! has obtained the base Plastic Free certification, recognizing our concrete action and clearly defined sustainability goals.

SUSTAINABLE PROCUREMENT

After extensive research and evaluation, we revised our procurement standards and now select only suppliers that meet specific sustainability criteria and align with our corporate policy. We work closely with them to promote responsible sourcing practices and to develop new solutions that lead to improved environmental and ethical performance.

TRAINING PROGRAM

We firmly believe that a company reflects the people behind it. For this reason, we have developed a training and awareness program on sustainability for all our operational teams. Integrating sustainability criteria into their work is essential, so we are training all our staff on best practices in reuse, recycling, reducing energy and water consumption—actions that help ensure the eco-efficiency of our operations.